The unbranding of modern medicine jeremy a greene the substitution of bioequivalent generic drugs for more expensive brand name products is a rare success story in a field of failed attempts to deliver equivalent value in health care for a lower price greenes history sheds light on the controversies shadowing the success of generics . Jeremy a greene is author of generic the unbranding of modern medicine johns hopkins university press 2014 and an associate professor in medicine and history of medicine at johns hopkins university school of medicine in baltimore maryland. Generic the unbranding of modern medicine by jeremy a greene md phd of john hopkins university is a fascinating exploration and challenge of this premise generic drugs are the same but not the same. Jeremy a greene md phd is associate professor of medicine and the history of medicine and the elizabeth treide and a mcgehee harvey chair in the history of medicine at the johns hopkins university school of medicinehe is the author ofprescribing by numbers drugs and the definition of disease and coeditor ofprescribed writing filling using and abusing the prescription in modern . This is a history of generic drugs from the unregulated period where you could pick up another companys brand name and just sell heroin to attempts by the league of nations to standardize patent and formulary law and an ill fated attempt to base drug names on esperanto for world peace
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