Rethinking corporate social engagement lessons from latin america lester m salamon on amazoncom free shipping on qualifying offers in 1961 president john f kennedy launched a bold alliance for progress seeking to enlist moderate governments in latin america behind a program of progressive reforms within 12 years. Rejecting the mba approach that has dominated much of the thinking about cse globally as inadequate for a region like latin america salamon posits what he terms the corporate social engagement pyramid and finds that many advanced latin american companies have moved fairly far up this pyramid in ways that hold lessons for . Book review rethinking corporate social engagement lessons from latin america eduardo r gomes nonprofit and voluntary sector quarterly 2011 40 6 1168 1169 share share social media book review rethinking corporate social engagement lessons from latin america show all authors eduardo r gomes eduardo r gomes. At the behest of the inter american foundation a us government entity focused on grass roots economic development the nonprofit guru salamon surveyed the corporate social responsibility movement in latin america essentially a reprint of that consulting report this primer loaded with clear
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